Research showed that getting a great deal gives people a real sense of “glow” that can last for up to three days. We turned this feeling into a graphic-only, typography-led campaign, using glow as a simple, central idea.

I was responsible for shaping the overall visual direction and building a clear visual system that could work across different channels. The goal was to keep the idea consistent while allowing it to adapt as the campaign grew. Over time, the work expanded beyond static graphics to include a full photoshoot and a TV advert, all grounded in the same visual language.