Daam Deep Dish a Chicago style, sauce heavy pizza launching as a delivery first startup in South East London. I was commissioned to develop the logo, creating a distinctive wordmark that captures the product’s defining characteristic it's unapologetic saucyness.

The melted letterforms subtly reference overflowing sauce and the density of a deep dish slice, giving the logo a bold and tactile presence. Beyond the commissioned logo, I explored how the brand could extend across packaging and digital, developing a series of visual applications.