ORCHIDZ_CaseStudy-1-17

Orchidz

BRAND DESIGN | ART DIRECTION

Orchidz is the first NFT Platform & Marketplace for asia's top markets. At the moment there’s lack of centralised content in top asian’s market, poor partner and consumer support and the onboarding and UX are confusing. Orchidz is promising to solve those. Through a brand strategy session we realised that the brand archetype is categories by traits of creator and everyman. | decided to design flexible and expensive visual system that would allow for consistency and flexibility. The key elements of our identity is memorable typography, decorative symbols, distinctive colour pallete and illustrated character that acts as a guide, helper and a friend for newly joined and those that have been with the brand for a while.

CREATIVE AGENCY Moken

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