Groundswell is a consultancy focused on helping businesses integrate sustainability into the core of their operations. The visual identity is built around the concept of positive momentum, representing the company’s impact on shaping both the industry and the planet. As part of Octopus Energy, the colour palette takes subtle cues, creating a considered connection to the parent brand.

I was responsible for the brand identity, motion design, and website design, shaping a cohesive system designed specifically for digital experiences.