EE Christmas

GRAPHIC DESIGN | ADVERTISING CAMPAIGN

I was part of the EE Christmas Conversion campaign, which aimed to attract new clients. The challenge was creating a visual world that wouldn't seem cliché in the festive season. We decided to create snowflakes that would act as a grounding symbol for our product, highlighting it and making the use of the symbol less conventional. My role as a lead senior designer was to create the visual world and assets that would be used across the campaign and different channels. The UI of the EE website, mocked up below, has been modified to adhere to better UI standards.

CREATIVE AGENCY Saatchi&Saatchi